The driving force behind Framewell's commitment to excellence.
Co-Founder
Ben grew up in West Michigan, where his passion for technology and YouTube shaped his creative and analytical mind. With a million ideas always brewing, Ben brings a wealth of experience in video production, content-based marketing, fundraising videos, training courses, and video podcasts. His expertise lies in concept creation, analytics, editing, color correction, and audio mastering. Beyond his career, Ben cherishes time spent with his wife and three wonderful children.
Co-Founder
Dominic, a West Michigan native, has been laser-focused on his love for video since high school. With a relentless passion for filming and a remarkable talent for crafting stunning visuals, Dominic thrives in dynamic, fast-paced settings — always delivering polished, professional results even when "running and gunning". His dedication extends deeply into editing, lighting, and building solid, lasting business relationships. Outside of his professional commitments, Dominic treasures his family life with his beautiful wife and son.
We started Framewell out of frustration.
Like many people our age, we grew up watching YouTube, dreaming about making an impact. Our passion turned into careers working with businesses nationwide, crafting videos intended to drive real results.
We spent years creating stunning, strategic videos only to hand them over and watch clients publish them with lackluster titles, uninspired thumbnails, and inconsistent schedules. It was painful—for us and for our clients. Too often, beautiful videos got lost, buried under random choices that cost businesses real opportunities. Seeing our efforts wasted was exhausting.
We saw businesses being taken advantage of by agencies offering gimmicky, "unlimited" services with hidden catches, pushing quantity over quality and outsourcing essential tasks overseas. Brands were treated like transactional contracts rather than meaningful partnerships.
We knew there had to be a better way.
So Ben and Dominic created Framewell—a clear-cut, no-nonsense approach to video marketing. At Framewell, we control the entire process from start to finish. We don't subcontract or outsource overseas. Every step, from strategy and scripting to filming, editing, uploading, and optimizing, is handled by our local Grand Rapids team.
Why? Because we refuse to make another wasteful video. We refuse to let our talents go unused. And we refuse to let your brand miss out on real growth.
At Framewell, we're not cinema guys - we're YouTube guys. We don't make videos to impress film critics; we create strategic content that engages your audience, drives business results, and helps you dominate your market.
We prioritize quality, transparency, and results. There's no hidden catch, no flashy gimmicks, and absolutely no "agency fluff." Our pricing is upfront, our methods are strategic, and our commitment to your success is unmatched.
We view every project as a partnership—because that's how lasting businesses are built. Every video we produce is purposeful, powerful, and profitable. We're not just making videos—we're building your brand's future.
Six core commitments that set us apart from every other video agency.
Let's talk about your YouTube strategy and how we can help you dominate your market.